Monday, November 2, 2015

Growing use of Facebook vetting in employment process gives rise to companies like Social Intelligence Corp.

Source: http://www.theweb3.com
A study conducted on 357 undergraduate students in the Northeast suggests that users find themselves to be less susceptible to the negative effects of Facebook than others are.  The anonymous survey results were based on Facebook's negative effects on personal relationships, employment, and privacy.  With these categories in mind, respondents estimated the damage to be greater on younger people, their network of friends, and Facebook users in general than on themselves.

The Third Person Effect (TPE) hypothesizes that people have high perceptions of themselves and as a result, believe they are the immune to the negative effects of media that impact others.  Although this study supported the TPE, it was unable to determine the relationship with TPE and pro-regulatory attitudes towards Facebook.

It was found that only specific cases and groups were able to predict pro-regulatory attitudes.  Those who believed Facebook use jeopardized the future employment of younger people, for example, and women were both more likely to support regulating Facebook.

Research has already been conducted to suggest that Facebook is capable of harming real-life personal relationships, privacy, and employment opportunities; thus, most people are already aware of the dangers of social networking sites (SNS).  What made this specific research unique was how it explored the extent to which people perceived the dangers based on others versus self.

The growing use of social media has opened the floodgates for the negative behavioral effects on society.  If everyone believes that they are insusceptible to the detrimental effects of Facebook the more they may be susceptible to it.  With recent trends of Facebook use in youth, this third perceptual gap may have negative connotations on privacy and employment.

Although teens are choosing private Facebook settings, the amount of personal information they share and who they share it with is increasing

 A Pew Research Center study has shown that between 2006 and 2014, the amount of teens who shared photos of themselves, their school name, their hometown, email address, and cell phone number have all increased.  Furthermore, older teens are more likely to share a larger amount of personal information and have substantially larger friends lists.  One out of three teens are friends with people they have never even met in person.

In regards to privacy settings, 60% of teen Facebook users were found to have private profiles that
only their friends could see, 25% had partially private profiles that friends and those who have mutual friends can see, and 14% of respondent had completely public profiles.

Yet, only 9% of students were found to be highly concerned about their their internet privacy.

Interestingly enough, a majority of Facebook users boasted of having high confidence in their privacy management abilities yet only 18% of teens claimed to have gone beyond general security settings.  What this means, is that they did not customize specific settings like adjusting which friends can see which information.  In this way, all of their friends have the same full access to their profile.

Perhaps it is that young users do not understand the extent to which online privacy can affect them
or perhaps they are convinced that they are being safe despite making questionable decisions of privacy. Regardless, as they begin to head into the career world, they may find themselves at risk because of their use of SNS.

Survey suggests that 37% of employers use Facebook to look into job applicants


Source: http://a57.foxnews.com
A survey of about 2,140 hiring managers and human resource professionals revealed that 51% of the
surveyed employers who do use online background checks found material on social media that cost applicants a job offer.  This includes material containing alcohol consumption, racist remarks, and bad mouthing a previous coworker or employee among other things.

It seems the trend has shifted away from the traditional application process and has now incorporated a more holistic (or invasive) method of getting to know the applicant.

Although the issue is generally talked about as a tale of caution, SNS can also be used as a tool in the application process.

Source: http://www.listonsocial.com
Employers are not only looking for warning signs of a bad candidate, they are also looking for job
qualifications that may not come across on a resume or can be corroborated through social media.  33% of employers claimed to have found information on SNS that made them more likely to hire a potential applicant.

With the help of privacy settings and thoughtful execution, applicants can use their Facebook as a glowing addition to their application through displaying professionalism, a wide range of interests, or even interest in the company's social media accounts.

Since social media has become an increasingly useful tool in the hiring process, companies have been established to make the process more efficient and effective.


Social Intelligence Corporation sifts through social media and offers third-party risk reports to companies and organizations

For information that employers do not necessarily have access to, Social Intelligence Corp. cross-examines applicant data and social media activity to determine:

Source: http://www.socialintel.com
  • alcohol and drug use
  • online presence
  • social connections
  • sentiment
  • purchasing behavior
  • corroborative data
  • life events
  • professional achievement
  • undisclosed activities

This information is then compiled into a profile, with a social score, which is then given to the company or organization to deliberate.

This investigation of internet presence is not limited to individuals but can also be used to vet entire
organizations.  Another application of Social Intelligence Corp. involves authenticating the identity of individuals.

Social media has just begun to play a bigger role in our lives and with the expansion of companies like Social Intelligence Corporation; how we present ourselves on the internet will have a larger impact than simple judgment within our immediate social circle.  As a result, privacy settings and personal judgment will have to be paid more closely attention to.

Teens affected by the Third Person Effect in terms of privacy may have to be particularly careful when it comes to managing their profiles with regards to their future employment opportunities.



1 comment:

  1. In its essence, this e portfolio has great structure, making sure to include short paragraphs, a picture in the first paragraph, subtitles, and as an added bonus, bullet points! The graph, although simple, is accurately done and includes all the parts necessary including a title and legend.

    Overall, this post is a very interesting read. It is important to understand the importance of your social media presence. This presence is obviously increased if you are younger. Teens, and college aged students are not always aware of the detrimental posts they may have on Facebook or other social media sites. Examples on Twitter can even show how a publically shared text of fewer than 140 characters can cause major ruckus, hashtag movements, and even famous Twitter fights. It is incredible to know the impact one can have in online sphere, but there needs to be more awareness on the negative impact one can have. A teen should understand that bashing their teacher, posting a racist remark, or even posting alcohol or drug related pictures is detrimental to their social media image. The Social Intelligence Corporation is an interesting organization that aids employers in their search in more information on the applicant. Yet it is interesting to see that 33% of employers claimed to have found positive information on the applicant and persuaded the employer to hire the applicant. So perhaps it is more beneficial to you to add you schooling and boast about your extracurricular activities, and jobs on your social media, than posting pictures from last Saturday night’s shenanigans.



    Moving forward, I would have liked for there to be some sort of steps or information to help the common person. Clearly privacy settings are important, but also being more aware of what you post is also important. I would have liked to have read something terrifying, like not getting a job because of my social media, but also learned how to fix the problem all in the same article. Perhaps you could have added a section or a couple paragraphs on the safest privacy settings Facebook offers.

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